India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012  

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  The total Internet user base in India is at 130+ million users, which roughly represent penetration levels of 10% of the population leaving huge opportunity for future growth  

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  According to Forrester, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012–16  

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Would you like to be part of the ecommerce growth story?

If you are looking at setting up an ecommerce business, these are the functions that you would need to ensure are taken care of:

Seems like a lot of work to be done. What if someone could efficiently handle all of these for you?

turnkey ecommerce helps businesses go online by handling all of these functions efficiently, allowing you to focus on the merchandize & generating sales.

Right from coming up with a beautiful & a functional ecommerce website, we would handle your online marketing, the logistics (pick up, drop, collect cash on delivery, returns), providing customer support for product enquiries, orders, complaints and reporting (sales, traffic, etc) & maintenance of the website.

ecommerce website

The ecommerce site would have a unique design keeping in mind the current trends and having it scalable. The site would be optimized to work on mobile devices. The team would sit with the stakeholders from the stores and understand & recommend wherever required on the following:

  • Shipping
  • Taxes
  • Products Categorization
  • Payment Options (Cash on Delivery, credit/debit cards, etc)
  • Help with the documentation for the payment gateway setup

One of the key challenges is to convert visitors to customers – to be able to improve conversions, a very rich user experience is essential. This involves how the categories are displayed, how much of information is made available and in case they need more information, how can it be provided to them, without them having to leave the site.

online marketing

Without an online marketing plan, having an ecommerce website designed & developed, would be of little use. The website needs visitors & then convert them to customers, for which an online marketing plan is essential. The website would need to show up on google results, brand awareness to be created on the social media channels like Facebook, Twitter, Pinterest, LinkedIn, etc. All of these combined would help develop brand awareness & bring traffic to the website.

Online marketing would cover the following:

  • Optimize the website to have relevant content
  • Have the website updated with new information regularly
  • Write blog posts
  • Facebook & Google advertisements
  • Useful posts on the social media channels on a regular basis

logistics

Depending on the services that stores would sign up with turnkey ecommerce for, on an order being successfully placed, the store, turnkey ecommerce and the logistics team would be notified. Once the order is ready to be picked up, logistics company picks up the order and delivers to the destination. Real time order tracking facilities would be provided. On delivery, the system would be updated, with emails being sent to the store owner & the customer.

The operations team at turnkey ecommerce would discuss with the stores on their return policies and based on the agreed policy, the products can be returned by the customer or not. In case, they need to be returned, the logistics team would pick it up from the customer and have it delivered back to the store.

customer support

Customers call on a support number specified on the site, packaging, etc. The call would be handled by the turnkey ecommerce Customer Support Executive. For order tracking, customers can either check it on the website or can call to get the status. For any product related questions, the CSE would have a products manual + faq’s + training, that would be used to answer customers queries. This can help close a sale faster.

  • Product Management and activities that help maintain the store and keep it updated at all times.
  • Weekly/Monthly reports on the sales, highest selling categories & products, customer information would be sent to the client
  • Website traffic reports, search engine results reports, insights on the social media marketing

reporting & maintenance

It is important to keep the website updated, with new products, content & turnkey ecommerce would help maintain the website. Maintenance would cover:

  • New product additions
  • Image uploads
  • Any offers to be added
  • Ensure the website is up & running all the time
  • Performance optimization

Our reporting service would indicate the health of the business and would show products that are doing well, the customers would are buying more frequently, products that arent doing well, the traffic on the website and the conversion rates, etc. This information would be very useful in taking business decisions.